Cadillac Zurich
Independent curatorial programme
Context
An independent curatorial programme developed with Cadillac, turning its Zurich concept store into a cultural platform where art, design and the brand's creative heritage met the city's cultural community.
Challenge
To move beyond the traditional exhibition visit and create meaningful encounters that bring together artist discovery, exclusive access, engaging conversations, and the time and space for genuine connections to develop.
My role
Initiated, curated, and produced the programme: artist selection, budget, venue and vendor negotiation, contracts, installation, logistics, communications, collector engagement, private events, and VIP hospitality. The programme presented work by six artists and opened the space to a cultural audience in Zurich. It created a shared setting for contemporary art, conversation and engagement with the brand environment.
Outcome
A platform for real engagement between collectors, artists and institutions, and a stronger position inside Zurich's cultural network.
Results
- Six participating artists
- 120+ guests at the opening
- Concept to opening, independently developed and delivered end to end